电子商务英语 参考答案.doc

计算机文化基础

Unit1

[Ex.1]Answerthefollowingquestionsaccordingtothetext.

1.Electroniccommercereferstoawiderangeofonlinebusinessactivitiesforproductsandservices.E-commerceisusuallyassociatedwithbuyingandsellingovertheInternet,orconductinganytransactioninvolvingthetransferofownershiporrightstousegoodsorservicesthroughacomputer-mediatednetwork.

2.Themajordifferentkindsofe-commerceare:Business-to-Business(B2B);Business-to-Consumer(B2C);Business-to-Government(B2G);Consumer-to-Consumer(C2C);andMobileCommerce(M-commerce).

3.B2Be-commerceissimplydefinedase-commercebetweencompanies.Itdealswithrelationshipsbetweenandamongbusinesses.

4.E-marketsaresimplydefinedasWebsiteswherebuyersandsellersinteractwitheachotherandconducttransactions.

5.B2Ce-commercereducestransactionscosts(particularlysearchcosts)byincreasingconsumeraccesstoinformationandallowingconsumerstofindthemostcompetitivepriceforaproductorservice.

6.ThetwofeaturesB2Ghasare:first,thepublicsectorassumesapilot/leadingroleinestablishinge-commerce;andsecond,itisassumedthatthepublicsectorhasthegreatestneedformakingitsprocurementsystemmoreeffective.

7.C2Ccomesinthreeforms:

1.auctionsfacilitatedataportal,suchaseBay,whichallowsonlinereal-timebiddingonitemsbeingsoldintheWeb;

2.peer-to-peersystems,suchastheNapstermodel(aprotocolforsharingfilesbetweenusersusedbychatforumssimilartoIRC)andotherfileexchangeandlatermoneyexchangemodels;and

3.classifiedadsatportalsites

8.M-commerceisthebuyingandsellingofgoodsandservicesthroughwirelesstechnology-i.e.,handhelddevicessuchascellulartelephonesandpersonaldigitalassistants(PDAs).

9.Industriesaffectedbym-commerceinclude:

?Financialservices,includingmobilebanking,aswellasbrokerageservices

?Telecommunications;

?Service/reta